Through strong relationships with publishers established over the last decade and pre-dating the foundation of Ultimate Edge as a company, CEO Aleisha McCall, has dominated the media space for many years.

We know which levers make the difference, which campaigns make money and which people we need on our side to make things happen. We also know the right partners to use for each campaign and the best placements proven to work for the demographic. This level of insight stretches our ability to outperform our competitors and sets us up to confidently consult on traditional and digital media purchasing for all of our clients.

With better purchasing decisions comes more efficient activation. Key to each campaign is the coordination of all moving parts – knowing exactly how every element works together allows us to orchestrate the best result. We focus on frequency, timing, location and the reinforcement of key messaging across selected platforms to achieve the most profitable results for our clients. Before, during and after each campaign we constantly optimise each aspect of media placement to ensure it achieves as great a result as possible.

Supporting media initiatives is our creative team, providing end-to-end solutions, from the initial ideation and concepting to executing carefully composed and data-driven creative deliverables across print and web.

With naturally inquisitive minds, we fully immerse ourselves in our client’s business, allowing us to gain a deep understanding of their customers. Knowing the power of brand story, defining personas and storylines and applying these throughout each campaign allows us to create deliverables which speak to and resonate with our client’s target audience.

The creative team work cohesively together to produce outcomes that produce success for our clients, bringing concepts and strategies to fruition through data-driven creative deliverables. Our engaging creative outputs maximise the bottom line result and our client’s ROI.

The creative team’s skillset includes:

Using Marketo, a powerful marketing automation platform, we deliver a full end-to-end service from ideation and customer workflows to creative assets and production deployment, as well as reporting and on-going optimisations. When a client uses other platforms such as MailChimp or Salesforce Marketing Cloud, we can deliver everything required for marketing automation besides the physical deployment.

Through marketing automation, we can nurture leads into customers, send notification emails to update the database, reawaken lost leads and create upsell opportunities. In Marketo, we manage the database to extract relevant data that helps define new concepts and strategies to maximise conversion rates.

Working on these often-complex projects requires an in-depth understanding of the client, their customer journeys, customer demographics and how to communicate effectively. We identify where the gaps are, where we can optimise, and find solutions to increase the client’s bottom line.

Through Marketo, we are able to provide an end-to-end service, including:

When we join forces with a business and gain a comprehensive understanding of their requirements, we can confidently consult, advise and propose solutions based on data-driven research and experience.

We have defined shortcuts that do not cut corners to achieve faster success for less return on investment than many clients expect. We inherently care about the service we provide our clients; managing a campaign includes far more than simply keeping track of budgets and outcomes. We ensure every client gets what they want (and more), when they want it, providing optimisations at every stage. Not only do we provide successes for our clients, but we also make sure they have a great experience working with us.

Through long-term, committed relationships with our clients, and the orchestration of all services, we advise on and deliver the best service possible to achieve monumental success throughout every campaign.

The mathematical and statistical optimisation of metrics generates accurate and efficient problem solving and is the reasoning behind everything we do at Ultimate Edge. We don’t work on a whim or base our decisions on concepts without foundation; we define each mathematical element step by step, creating the data-driven insights and predictive modelling that propel us toward success.

Considering the sheer force required to implement this manually, as soon as marketing intelligence technology is commercially available, we will be able to effortlessly adapt it to provide quicker results that deliver even more value to our clients.